LONG BEACH CURRENT
LONG BEACH CURRENT
The Long Beach Current (formerly Daily Forty-Niner) is the longest-running student news publication at Long Beach State University and is the “paper of record” for the institution. As the most prolific news source on campus, the Current reporters continue to produce award-winning coverage of campus and city news and events. Daily news stories and coverage can be found on lbcurrent.com and on the @lbcurrent social media channels.
PRINT PUBLICATION
2000 copies are published once a month and distributed in boxes across campus.
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Open Rate: $1,500
On-Campus Rate: $1,500
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Open Rate: $1000
On-Campus Rate: $1000
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Open Rate: $800
On-Campus Rate: $800
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Open Rate: $700
On-Campus Rate: $600
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Open Rate: $500
On-Campus Rate: $400
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Open Rate: $300
On-Campus Rate: $200
DIGITAL ISSUES
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Open Rate: $400
On-Campus Rate: $300
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Open Rate: $300
On-Campus Rate: $200
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Open Rate: $200
On-Campus Rate: $100
PODCAST
The Long Beach Current produces weekly news episodes of Beach Weekly, as well as special series like Teed Up.
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Open Rate: $400
On-Campus Rate: $300
LBCURRENT.COM
WEBSITE
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Open Rate: $400
On-Campus: $300
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Open Rate: $350
On-Campus: $250
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Open Rate: $300
On-Campus: $200
**Prices are for one week.
NEWSLETTER
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Open Rate: $500
On-Campus Rate: $400
**Prices are for one week, five newsletters.
SPONSORED CONTENT & DESIGN SERVICES
ARTICLE & PHOTO
All Content Provided By Client Rate: $200
ADVERTISEMENT DESIGN
Initial design + two rounds of revisions/edits. Rate: $200
ADDITIONAL REVISIONS
Cost is for each additional revision.
$50 additional
SOCIAL MEDIA
Daily content posted across various platforms informing over 19K followers.
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Open Rate: $300
On-Campus: $300
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Open Rate: $100
On-Campus: $50
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Open Rate: $150
On-Campus: $100
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Open Rate: $500
On-Campus: $300
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Open Rate: $150
On-Campus: $100
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Open Rate: $500
On-Campus: $300
SUMMARY
ADVERTISING SPECS
| ITEM | SIZE | FORMAT |
|---|---|---|
| CENTER SPREAD | 21" x 11.75" | Hi-Res PDF or PNG (Print Quality) |
| BACK COVER | 10" x 11.75" | Hi-Res PDF or PNG (Print Quality) |
| FULL PAGE PREMIUM | 10" x 11.75" | Hi-Res PDF or PNG (Print Quality) |
| FULL PAGE REGULAR | 10" x 11.75" | Hi-Res PDF or PNG (Print Quality) |
| HALF PAGE | 10" x 5.5" | Hi-Res PDF or PNG (Print Quality) |
| QUARTER PAGE | 5" x 5.5" | Hi-Res PDF or PNG (Print Quality) |
| PODCAST EPISODE SPONSORSHIP | 15 second intro, 15 second outro | Script provided by client, read by host |
| WEBSITE BANNER A | 728 x 90px | PNG, GIF or MP4 |
| WEBSITE BANNER B | 728 x 90px | PNG, GIF or MP4 |
| WEBSITE BANNER C | 728 x 90px | PNG, GIF or MP4 |
| NEWSLETTER SPONSORSHIP | 800 x 400px, 728 x 90px, 300 x 250px, or 600 x 200px | PNG, GIF or MP4 |
| ARTICLE & PHOTO
(Sponsored Content) |
Article: 500-1000 words Image: 1080 x 1080px |
Image: PNG or JPEG |
| INSTAGRAM STORY | 1080 x 1920px | PNG, GIF or MP4 |
| INSTAGRAM HIGHLIGHT | 1080 x 1920px | PNG, GIF or MP4 |
| FACEBOOK POST | Photo: 1200 x 630px Video: 1900 x 720px |
Image: PNG Video: MP4 or MOV |
| FACEBOOK POST (4 PACK) |
Photo: 1200 x 630px |
Image: PNG |
| TWITTER POST |
Photo: 1600 x 900px |
Image: PNG |
| TWITTER POST (4 PACK) |
Photo: 1600 x 900px |
Image: PNG |